In light of the recent Covid-19 situation, many of us have lost our jobs or are working from home. If your city or country is in lockdown, and you have a lot of time on your hands, consider levelling up your skillset.
Learning new skills is one of the best ways to become more successful in your career. Whether you are looking for a new career opportunity/promotion or would like to move into freelancing, it is the perfect time to upgrade your skills.
The benefits of upgrading your skills are invaluable. It can lead to increased self-confidence, improved marketability and competitiveness, greater resourcefulness and better career opportunities.
Figure out your ‘WHY’
It may not seem important but figuring out why you want to upgrade your skills is essential. It will determine how much time and money you are willing to invest in acquiring said skill.
With that in mind, let’s dive right in.
1. Social Media Marketing
The use of social media platforms to connect with your audience, build your brand, increase sales, and drive traffic to your website is known as Social Media Marketing. This involves publishing awesome content on your social media profiles, listening to and engaging with your followers, analyzing your results, and running social media advertisements.
Today, the top social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
2. Content Writing and Repurposing
What is Content Writing?
Planning, writing and editing web content, is usually known as content writing. This includes writing blog posts, articles, scripts for videos or podcasts, as well as content for specific platforms like Reddit.
What is Content Repurposing?
After all the time and research that goes into making a piece of content, you can repurpose that content to be used in other ways. For example, if you write a blog post on a specific topic, you can take highlights from it and make social media posts, use the same content to make a video or a podcast or both.
3. Video/Audio Editing
With everyone going online, more and more people are making podcasts and videos. Since audio/video editing work is technical, business owners usually outsource these tasks. It’s a great skill to have! If you’re a techie tech who enjoys working with software, this is for you.
SEO stands for Search Engine Optimization. When you search for something on Google, what you’re typing into the search box are called keywords. Google ranks websites based on these keywords and how close they are to your search intent.
Blogs and websites want to rank high in search results, so they need to use the correct keywords to target what their ideal audience searches for. If done correctly, your website will appear in the top search results and will be the most visible.
SEO is not an easy task for most business owners. It is a complicated game, so if you can learn some excellent SEO skills, you’re good to go! Especially if you want to work with bloggers, ghostwrite for businesses or develop websites.
Check out MOZ for some excellent courses on SEO.
Simply put, writing content to make sales is known as Copywriting. It is both an art and a science in itself. It includes writing promotional, marketing and advertising content which connects with your target audience or client, increases brand awareness and as a result, makes sales.
If you have a knack for words and are good at using them to persuade people and connect with them on an emotional level, then this skill is right up your alley.
6. Graphic Design
Graphic design is the art of creating visual content to communicate messages. It is the use of typography, photography and illustration to meet user-specific needs and focus on interactive designs to inspire, inform and transform the target audience.
Common examples include making logos, designing websites, social media images, and so much more.
If you enjoy working with software like Photoshop and Canva or you just have that creative eye for aesthetics, then this is definitely for you.
Writing languages that computers understand is coding. There are several languages and they are all used for various things. If you’re interested in coding, you can start with HTML or Python. This is a high-value skill and pays a lot more than the ones mentioned above.
Obviously, it’s not everyone’s cup of tea so explore explore explore! See if this is something you enjoy.
If you’re interested in exploring the subject then I recommend the 5 Day Free Coding Challenge.
It’s never a bad time to upgrade your skills. You can also take a fun course to fuel your hobbies. Perhaps you like candle making or soap making. Whatever the choice, keep learning new things and levelling up your skillset.
Which skill are you going to learn next? Comment below.